Building on the award-winning brand strategy and visual identity system crafted by Scorpion Rose Studio / Lafayette American / Semi:Formal, the Toledo Museum of Art design team brought the brand to life through launch installations, publications, merchandise, and ephemera, ensuring a cohesive and dynamic application across all touchpoints.
Toledo Museum of Art
Brand Identity—
Scorpion Rose Studio
Lafayette American
Paolo Catalla (Semi:Formal)
TMA Rebrand Working Team—
Adam Levine, Gary Gonya, Aly Krajewski, Crystal Phelps
The Toledo Museum of Art’s rebrand unites its historic legacy with a bold vision for the future. A dynamic identity system—featuring a multifaceted logo, adaptive colors, and typographic nods to its past—reflects the museum’s transformation into a vibrant, inclusive institution for all.
Art Matters is an annual publication that connects readers with the artists, ideas, and communities that bring the Toledo Museum of Art to life. The design reflects the dynamic visual brand system and the Museum’s commitment to quality. Each issue enhances the content while serving as a visual extension of the Museum’s mission, amplifying stories about artists, exhibitions, and the cultural impact of art.